Microbusiness Founder Community

Customer Profile - Microbusiness Founder / Conscious Founders

Typically, first-time founders. Dreamers. Procrastinators. Well-intentioned and purpose-driven.
They have a unique insight, but they don’t understand it as one. They want to start their own (small) business and don’t want to build a VC-backed company from the start.
They lack clarity and, therefore, overanalyze every small and inconsequential decision.
- They en up in the analysis paralysis loop. They get stuck.
They want to get unstuck and need a little push, a vote of confidence, a counterpart who believes in them and pushes them to take action.
Once action is taken, they feel good but fear of uncertainty takes over and paralyzes them, making them procrastinate again, and again. They get stuck again.
They are looking for help, but don’t know where.
- “gain conviction on their ideas and guidance on what the next step should be”
These founders are in the discovery phase of their business
- Not having clarity = indecisiveness = no traction = lack of motivation = not moving forward

The Microbusiness founder wants to start a business,

so that she can live the life she imagines and wants one day.
- become independent and do something she is passionate about
Fue por ayudar con mi experiencia a los que estuvieran interesados (NSAM)
to have an impact on what. I believe can help people thrive (Trybu)
para mantenerme ocupada en mis tiempos libres y sentirme útil 🙈 (Grano de Arena)
to help women feel better and supported through all life throws at us (House of wise)
want to solve a problem they are passionate about (Loop)
they see a big business (money) opportunity (Loop)